Located in Antwerp – Belgium, Visualstar is a communication agency for large and small organizations and brands. The agency has developed over the past decade numerous projects, both online and offline.
I was challenged in coming up with a new identity for the company, that reflected the focus of the company as a creative agency, the idea of storytelling, and being at the same time contemporary, catchy, playful and friendly.
I took some inspiration on old stories and classic movies like the ones directed by George Méliès and his studio “Star Films”, while merging those ideas with the company name and bright, playful colors. The result is a contemporary identity that represents the company core business and is appealing to the eye.